Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Volt Fitness Studio
Project type
Brand Strategy, Brand Identity Design
Date
2025
VOLT Studios, a boutique HIIT and strength training studio targeting ambitious city professionals, partnered with PulseFit Marketing for a complete brand identity transformation. The project involved:
- Brand Strategy: Defining core values (electric energy, maximum results, community of achievers) to position against premium competitors and differentiate in London's crowded fitness market.
- Brand Identity Creation: Developing a bold, minimalist logo featuring electric blue lightning bolt typography and "VOLT" wordmark that cuts through fitness industry noise while conveying energy and professionalism.
The rebrand positioned VOLT Studios as the premium choice for time-conscious professionals seeking maximum results. The electric blue and lightning bolt system created instant brand recognition. The bold minimalist approach successfully conveyed both energy and sophistication, appealing to their target demographic of high-earning professionals who value efficiency and premium experiences.
