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MST Systems Rebranding
Project Type
Branding, Apparel Design, Web Design
Date
2024
MST Systems, a Strongman training and education company founded by Shane Jerman, partnered with PulseFit Marketing to refresh their brand. The project involved:
- Brand Strategy: Defining core values (strength, community, performance) to guide messaging and visuals.
- Brand Identity Update: Creating a bold, modern logo, typography, and colour palette.
- Website Redesign: Building a user-friendly website showcasing services and client success.
- Apparel Design: Developing clothing designs that represent the brand's strength and community.
The rebrand aimed to position MST Systems as a leader in the Strongman training industry, increase engagement and conversions, and strengthen brand loyalty. The new website and apparel line have been well received.
