Jack Willoughby

When new members cost more to acquire than they pay you, you're buying yourself a job, not building a business. Here's the Client-Financed Acquisition formula that helps you generate real ROI.

Most gym owners gamble with their business by failing to track four critical metrics—maximum capacity, percentage of capacity used, true cost per session, and monthly member loss—when just 20 minutes spent calculating these numbers could be the difference between struggling for survival and building a profitable, sustainable gym.