Jack Willoughby

January feels like a win. By March, most of those members are gone. Here’s why UK gyms waste the January rush — and the exact retention playbook to turn new joiners into loyal, long-term members.

The fitness industry is growing faster than ever in 2025 1 2 . With the UK market now worth over £5.7 billion and serving 11.5 million...

When new members cost more to acquire than they pay you, you're buying yourself a job, not building a business. Here's the Client-Financed Acquisition formula that helps you generate real ROI.